Good Reading -- September 2016 Philip C. Ordway Books Pre-Suasion: A Revolutionary Way to Influence and Persuade -- Bob Cialdini wrote the legendary book "Influence" over 30 years ago, and he's waited until now for his encore. "Pre-Suasion" isn't as good as "Influence," but that's a high bar. This book has one big, worthwhile idea and several interesting examples and anecdotes. An interview with the author Facts and Figures "For the two decades through December [2015], the